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Rollover Premium Pet Food

Our story began 30 years ago in 1988, when one of our owners, Judy, emigrated from New Zealand to High River, Alberta. She brought with her the recipe for the original Beef dog food roll. Semi-moist dog food rolls have been used for years in New Zealand for working dogs and Judy witnessed first-hand the amazing energy levels, vitality and overall health of these dogs. She believed that dogs and their owners in Canada were ready to discover this new, exciting alternative to kibble dog food. And so the Rollover story began.