In 2006, YETI Coolers was founded with a simple mission: build the cooler you’d use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that simply wouldn’t break. Today, YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard.
